innovators and leaders

The Xformative platform is built, sold and run by a first-class team with extensive knowledge in software and application development, system architecture, and the payment technology landscape, including leadership and engineering experience at TxVia, Google, BluePay, SwervePay, TSYS Payment Solutions, and First Data.



Tom is a board director and advisor to leading early- and growth-stage tech companies: Xformative, Bizagi, Knime, GoodData, and Localytics. Experience in both startup and established software company gives him a unique view into rapidly scaling software companies.

He joined Acquia pre-revenue as CEO in 2009, and helped develop the company’s open source commercialization model. Tom was the CEO of Systinet, the leading company in SOA governance, which was acquired by Mercury Interactive, and Chief Products Officer at Tele Atlas, which was sold to TomTom. He has also held executive roles at webMethods, Baan, Watermark, and MRO Software.

Tom has led several of his teams to hyper growth. In 2013, Deloitte named Acquia the fastest-growing private company in the U.S. in its Fast 500 tech survey. Systinet’s revenue grew five times in the 18 months Tom was at the helm. Additionally, Tom led webMethods’ international growth from 2000-2004 at a CAGR of 90%, in what was arguably one of the toughest periods for enterprise software ever.

As co-chair of a University of Wisconsin – Madison committee, Tom looked at ways to expand computational research and learning across the university, and he continues to drive efforts to strengthen these areas. He has a BS Honors degree in electrical and computer engineering from UW – Madison and spent 14 years of his career living in Australia, England and France.



Brad is a results-driven business leader with more than 20 years of experience in directing the delivery of innovative payment and financial technology solutions. His experience includes the creation and management of high performing executive, sales and product delivery teams, and effective engagement with key suppliers and integrated distribution partners.

Brad’s skillset includes revenue generation, team creation and leadership, and creative sales and marketing strategies within direct and partner/channel sales structures. He applies an analytical approach to solving complex problems, and effective planning and performance management to exceed business targets. With a concise communication style Brad cultivates trusted relationships with key stakeholders, and demonstrates his commitment to operational excellence.

Before taking the helm at Xformative, Brad served as President of SwervePay, as President of BluePay, and as VP of Business Development at EZIC. He earned a Bachelor of Science degree at Northern Arizona University.